Turning science into a story
For videos or printed information based on scientific research, we will spend some time analysing research publications, and working with the key scientists to translate their work into information for a broader audience. Some examples include our ongoing work with the National Oceans Office and the Tasmanian Institute of Agricultural Research. Older examples include our production of the Seabed Biodiversity videos and the Women in the Wet Season printed products.

Audience research
When we are creating products for a particular audience, it is often helpful to undertake some initial social research with that target audience. Social research is a key tool for understanding how your audience responds to information, and what types of information they need.

We also have experience in evaluating the effectiveness of information campaigns. This is a great way to ensure that you are getting real value for money from your communications. Some examples of our evaluative research include:

  • Evaluating the success of the Herbert Resource Information Centre (HRIC). A social evaluation for the HRIC in association with CSIRO Sustainable Ecosystems and James Cook University.

    The HRIC provides access to geographic information to assist better resource planning and management in the Herbert River Catchment.

    The research examined how the collaborative framework of the HRIC contributed to its successful operation as a hub for geographic information transfer and support to the community.

  • The News on RAP: provided analysis of the media reporting of the Great Barrier Reef Marine Park Authority's Representative Areas Program (RAP).

    The RAP expanded no-fishing zones within the Great Barrier Reef Marine Park from around 4.5% to 33% of the Park. This was undertaken using a public consultation process, and was highly controversial.

    Our research looked at media reporting of the RAP across the Great Barrier Reef region, identifying the themes that were most reported, and analysing drivers for positive and negative media reports.

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